New sponsor at Ineos: New sponsor and new look for Onley & Co.

The British WorldTour team is changing its name and image for the start of the 2026 Tour of Italy, with Netcompany becoming co-title sponsor and bringing its AI-supported data platform Pulse to the team. The partnership will run for five years.

New team structure and image

The new name is Netcompany Ineos Cycling Team. The riders will wear new jerseys in different colours from the Giro d'Italia 2026. Netcompany is a European technology company with a growth focus on the British IT market. Sir Jim Ratcliffe, Chairman of Ineos, explains: "The partnership creates additional resources, technology and capabilities in performance and operations. The team will have the opportunity to consistently compete at the highest level."

AI platform PULSE in cycling

Pulse currently processes data from airports in real time. The platform is now being used in elite sport for the first time. It is intended to merge various data sources into a standardised information base. Sir Dave Brailsford, Team Principal and Director of Sport, describes the challenge: "We have no shortage of data. The real task is to convert it into simple, practical actions and to implement them consistently. With Netcompany, we can do that better." According to the manufacturer, the platform is designed to process data into clear insights that enable faster and better decisions.

Use in training and races

Geraint Thomas, Director of Racing, sees the benefits in the detailed work: "What hasn't changed is the importance of doing all the basics well and paying attention to the smallest details. That ultimately leads to success on the road."

According to the team, the Pulse platform is designed to create trust in the systems and the quality of the data. Everyone involved works with the same information in real time. Thomas explains: "From my side, it's about creating an environment where drivers can fully concentrate on the race, while the team around them is connected and makes the best possible decisions."

The platform processes information from training, competition and regeneration. It is designed to enable collaborative decision-making in real time by combining multiple inputs into a standardised data source.