Leon Weidner
· 04.05.2026
ASSOS and EF Pro Cycling present a limited edition collection for the Giro d'Italia 2026. The "Ride In Peace" jersey features a design between space elements and Italian roads. The team traditionally changes colours for the Italian stage race so as not to clash with the pink leader's jersey.
It could hardly be more eye-catching: the jersey that the WorldTour racing team will be wearing at the Tour of Italy should be easily recognisable in the peloton. Although the pink jersey that the team wears at all other races cannot be overlooked, the special jersey brings something completely new to the top league of professional cycling. Such eye-catching motifs have not been seen in the WorldTour in recent years. The EF Global Creative Studio worked with the ASSOS designers on the jersey, which combines extraterrestrial inspiration with racing bike requirements. The limited edition collection includes several pieces with the space motif.
"If we're going to change the jerseys, that should say something," explains Jonathan Vaughters, CEO of EF Pro Cycling. He emphasises the team's racing goals for the Giro. Edwin Navez, CEO of ASSOS, sees the collaboration as a combination of technical development and visual identity. The campaign goes beyond a simple jersey change and is intended to invite fans to participate. While the message to the world is "we ride for peace", it also says: we still came to race. However, with the absence of captain Richard Carapaz, it is likely to be difficult for the team to have a say in the overall victory.
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