Mathieu van der Poel recently entered into a partnership with the renowned watch manufacturer Richard Mille. This collaboration makes him the latest member of an elite group of professional cyclists to wear such a luxury accessory during races. Van der Poel will wear the model RM 67-02 Automatic Winding Extra Flat to wear during his races. The watch is available at a price of over 300,000 euros traded.
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Mathieu van der Poel drives a Lamborghini
It's not the only luxury product with which Mathieu van der Poel is causing a stir. In his private life, the 30-year-old drives a Lamborghini. The Dutchman likes to show up at races in the Italian luxury car, attracting a lot of attention.
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Luxury watches from Alaphilippe, Pogačar and Cavendish
The connection between professional cyclists and luxury watches is nothing new. Other well-known names such as Mark Cavendish, Julian Alaphilippe and Tadej Pogačar have already been spotted wearing luxury watches in the peloton. During the 2021 Tour de France, van der Poel once jokingly remarked that he was the only jersey wearer without such a watch when he wore the yellow jersey and his rivals Alaphilippe and Pogačar rode in green and white.
Mathieu van der Poel still in the fast lane in sporting terms
For van der Poel, things are not only going well for his sponsors at the moment. With his victory at the Cyclocross World Championship At the weekend, he won his seventh world championship title in this discipline, equalling the previous record holder Erik De Vlaeminck. He celebrated his last world championship success in 1973. In addition, van der Poel has won six monuments on the road - three times the Tour of Flanders, twice Paris-Roubaix and once Milan-San Remo and became world road champion in Glasgow in 2023. He also won the gravel world title in 2024. This is another reason why the promotional value of the Dutch superstar is extremely high.
Luxury brands in cycling
Amanda Mille, Director of Brand and Partnerships at Richard Mille, emphasised: "Mathieu van der Poel embodies the values of our brand: precision, innovation and passion." The partnership with the luxury label is not only a personal success for Mathieu van der Poel, but also a sign of the ongoing connection between luxury brands and cycling. The Tudor Pro Cycling Team, for example, which is sponsored by a Swiss luxury watch manufacturer, was recently the talk of the town, with German Florian Stork winning the race in Mallorca last Friday. his first professional victory.
