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The Westphalian family business Rose Bikes will be the official bike partner and name sponsor of the UCI ProTeam Unibet Tietema Rockets from 2026. The brand name Rose will replace the surname of team co-founder Bas Tietema in the team name, so that the new team name will be Unibet Rose Rockets. The new partnership spans four years and marks an important step in the development of the French-licensed racing team.
Strategic alliance for sustainable growth
The partnership between Rose Bikes and the Unibet Rose Rockets is based on shared values and long-term goals. Both brands are pursuing the goal of making cycling more approachable and accessible. According to the press release, direct-to-consumer thinking and value-based collaboration form the foundation of the cooperation. With its strong network in the industry and close relationships with key suppliers, Rose Bikes will be a central building block in the further development of the Rockets.
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"We are not interested in having winners who have already won carry our name, but rather in promoting up-and-coming initiatives that provide new impetus and make cycling more tangible through passion," explains Rose Bikes Managing Director Thorsten Heckrath-Rose. The company sees the Rockets as a courageous, consistent and authentic team. In addition to sporting success and the development of fast racing bikes, the stories, people and passion that make these developments possible are at the centre of the cooperation.
Unibet Rose Rockets: From YouTube project to Tour de France?
The Unibet Rose Rockets was created in 2023 from a YouTube project by former professional cyclist Bas Tietema. The team combines professional cycling with entertaining content on social media and revitalises cycling with authentic insights into team structures. Honest fans and exclusive impressions of the most important races of the year characterise the communication. Born out of a mix of entertainment and genuine ambition, the Rockets are pursuing a clear long-term sporting goal: participation in the Tour de France.
In the 2025 season, the team already caused a stir in the cycling world with its start at Paris-Roubaix. Numerous top 10 finishes and the Signing of Dutch WorldTour sprinter Dylan Groenewegen emphasise the sporting ambitions. "For us, Rose is more than just a bike supplier - it's a real partner at eye level," emphasises team founder Bas Tietema. The philosophy of opening up the sport, inspiring people and never losing the joy in the process fits perfectly with what Rose embodies.
