The year 2023 was extremely successful for Team SD Worx with 64 victories. The Dutch team achieved in the UCI Team World Ranking List more than 19,000 points - over 10,000 points more than the second-placed team Lidl-Trek. The riders around Demi Vollering, who won the Tour de France Femmes among others this year, want to build on their strong performances in the coming year. They hope to achieve this with a jersey that is as eye-catching as possible. In terms of colour, the 2024 model is as colourful as it was this year, but the colours are now even stronger and slightly darker. The bright, crossed stripes can also be found on the new jersey.
The relatively new co-sponsor Protime, which was featured on the team's Tour jerseys for the first time this year, can be seen on the front and back under the main sponsor SD Worx, a human resources services company. Overall, the team is delighted with the design created by bike sponsor Specialized, in which the colours are dynamic and geometric.
Presentation of the new SD Worx jersey on YouTube
As with Soudal - Quick Step the new SD Worx jersey is also presented in a more elaborate and entertaining way. In a short YouTube video, Lorena Wiebes can be seen in her new kit on the roller trainer. Not in her own four walls, however, but on a large rock with a view of the sea. To add even more drama to the jersey presentation, the video was accompanied by epic music and looks like a declaration of intent for the coming season.
"The jersey impresses with its colours, which flow beautifully into one another. Graphically, it's a special jersey. We'll be easily recognisable in the peloton," says Lorena Wiebes of the new SD Worx jersey. And other riders are also happy with the new kit: "It's a nice jersey. The same colours of our name sponsor SD Worx are once again in a new, fresh look, which increases the recognition value. I'm happy with it and I'm looking forward to racing in this jersey," explains Elena Cecchini.
Lukas Niebuhr
Working student
