New colourThe Bora-Hansgrohe jersey for 2024

Thomas Goldmann

 · 15.12.2023

Jai Hindley shows off the new Bora-Hansgrohe jersey
Photo: Bora-Hansgrohe/Matthis Waetzel

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Bora-Hansgrohe has officially unveiled its new jersey for the 2024 season. The only German World Tour team gives its outfit a light green accent and returns to Sportful. It should also now be clear that the team will be riding with Sram components in future.

With a light green accent that almost goes into yellow, Bora-Hansgrohe gives its Jersey a new look. The new colour is applied to the right shoulder, the right arm, the chest area and the trousers. There are also light-coloured socks and gloves. This provides a contrast to the darker green base colour. In this way, the team wants to stand out in the peloton next year.

Side view of the jerseyPhoto: Bora-Hansgrohe/Matthis WaetzelSide view of the jersey

Bora-Hansgrohe returns to Sportful as jersey manufacturer

The workwear is manufactured by Sportful. The Italian brand is making its comeback with the German professional cycling team after Bora-Hansgrohe has been riding with Le Col jerseys and shorts for the past two years.

This is what the Bora-Hansgrohe jersey looked like in 2023Photo: DPA Picture AllianceThis is what the Bora-Hansgrohe jersey looked like in 2023

"I'm looking forward to tackling our goals together with Sportful from the coming season. And in keeping with the comeback of our partnership, there is a fresh look that symbolises our ambitions, is unique and will make us very visible in the peloton," team manager Ralph Denk is quoted as saying in his racing team's press release.

The riders will be provided with the "Bomber Jersey", LTD bib shorts and Sportful's Fiandre collection for bad weather.



Is Bora-Hansgrohe switching to Sram?

There is likely to be another change in the German team's components. Until now, Bora-Hansgrohe has been riding with Shimano. However, the new jersey is already labelled Sram on the chest.

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The Sram logo is depicted on Jai Hindley's chestPhoto: Bora-Hansgrohe/Matthis WaetzelThe Sram logo is depicted on Jai Hindley's chest

Photos of racing bikes equipped with Sram have also been circulating on social networks.

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