In the footsteps of King Arthur: Arkea - B&B Hotels presents new "Excalibur" jersey
Thomas Goldmann
· 05.12.2023
Following the demise of the B&B Hotels-KTM Pro Team at the end of 2022, the French hotel chain B&B Hotels is returning to professional cycling - as a sponsor of Emanuel Hubert's team, which will be called Arkea - B&B Hotels in future. The French team, once launched as Bretagne - Jean Floc'h, is entering its 20th season. The new jerseys for the men's, women's and Continental teams have now been officially unveiled.
Arkea - B&B Hotels: The "Excalibur" jersey
The theme of the jersey is "Excalibur" - named after the legendary Breton sword of King Arthur. Accordingly, Arnaud Demare presents himself with the sword in a French video on social media. The top sprinter, who joined from Groupama-FDJ in mid-2023, is the figurehead of Arkea - B&B Hotels. The video also features Marie-Morgane le Deunff from the women's team and Pierre Thierry as part of the Continental team. The clip was filmed in the legendary Broceliande forest in Brittany, the setting of the Arthurian legend.
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Arkea - B&B Hotels: Basic colour of the jersey remains red
Not much has changed in the jersey compared to the 2023 season. The basic colour remains red on an asymmetrical design. The lettering of the main sponsors is prominently displayed on the chest. The shorts remain black with the sponsors printed in white.
"2024 'breathes' our origins, our country, with the spirit of a chain mail shirt, in which motifs are inserted that combine Celtic history and cycling references," manager Emanuel Hubert is quoted as saying on the team website.
The men's team will also be part of the UCI World Tour, the premier league of professional cycling, in 2024, while the women, who took part in the Tour de France Femmes in 2023, will continue to compete in two categories. For 2024, the women's team has strengthened its ranks with the experienced Swede Emilia Fahlin from FDJ-Suez, among others.
