Strategic partnership between cycling clothing and textile technology
The cooperation between the Spanish cycling clothing manufacturer Gobik and the American textile specialist Polartec is developing from a technical agreement into an ongoing exchange of ideas. Gobik contributes the practical needs of cyclists, while Polartec develops customised textile solutions. This collaboration results in clothing that can withstand cold, wind and rain without restricting freedom of movement. The focus is on combining performance and emotion in cycling.
The joint campaign tells visual stories of three different types of riders. It shows cyclists who get up before dawn, those who ride to escape the noise of the world and those who pedal on for the sheer joy of it. What they all have in common is a willingness to ride regardless of the cold or rain. This image reflects the shared conviction of both companies that performance and emotion can complement each other perfectly.
Textile technology for different areas of application
More than half of the Gobik collection now integrates Polartec fabrics for different requirements. Alpha fabric provides active insulation and keeps the body warm without overheating. Power Shield offers protection against weather influences such as wind and rain while maintaining breathability. Delta material regulates body temperature and effectively transports moisture to the outside. This combination of fabrics enables optimum performance in all seasons and weather conditions.
The development of customised solutions is demonstrated by the example of the revised Skimo 2.0 jacket. Gobik communicated specific requirements, whereupon Polartec suggested customised textile solutions. "Our relationship with Polartec is more of a creative collaboration, as we are always open to new fabrics that allow us to further develop our garments," explains Ángel Lencina, Product Development Manager at Gobik. This continuous exchange enables more technical products that meet the real needs of cyclists.
Professional cycling as a development platform
Gobik utilises its experience from professional sport for product development. The company has been outfitting professional teams since it was founded in 2010, including FDJ-Suez, UAE Team Emirates and Movistar Team. Gobik has also been outfitting the INEOS Grenadiers since 2024. These partnerships provide valuable insights into the demands of extreme conditions and high loads. The feedback from the professionals flows directly into the development of new products.
The collaboration goes beyond the mere application of existing developments. Sometimes Gobik communicates specific needs, whereupon Polartec develops customised solutions. This bidirectional cooperation combines Polartec's textile innovation with Gobik's design and performance expertise. The result is products that fulfil both technical requirements and the practical needs of cyclists.
Sustainability and future-orientation
Polartec has been revolutionising sports and outdoor clothing since the 1980s with innovations such as Alpha, NeoShell and Power Shield. These technologies combine protection, breathability and sustainability in one concept. "At Polartec, we are proud to partner with Gobik, a brand that shares our commitment to performance, innovation and sustainability," says Matteo Tolio, Sales & Marketing Manager at Polartec. The mission of both companies is to create fabrics that inspire movement and adventure.
Together, Gobik and Polartec are looking to the future with the aim of exploring new materials and sustainable processes. The development focusses on stories that bring cyclists closer to the true essence of cycling. This philosophy is reflected in Gobik's new brand claim "What a ride", which summarises the unforgettable journey since its creation by the Yecla Cycling Club in Murcia. Customisation of cycling clothing remains an essential part of the company's DNA.
Technical innovation for all types of drivers
The partnership develops solutions for different rider profiles and their specific requirements. Early risers need clothing that works in low temperatures and high humidity. Cyclists who want to escape the hustle and bustle of everyday life need versatile clothing for different weather conditions. Pleasure cyclists value comfort and freedom of movement on longer tours. All three profiles benefit from the combination of Gobik's understanding of design and Polartec's material technology.
The continuous development of textile technology makes it possible to combine performance requirements with the emotional aspects of cycling. Polartec's expertise in cold protection fabrics complements Gobik's understanding of the practical needs of amateur and professional cyclists. This synergy results in products that combine technical excellence with a passion for cycling. The collaboration shows how innovation and tradition can be successfully combined in modern cycling.
