Storck Gravelbike: Storck wins 100th design award

The Storck racing bike Aerfast.4 Pro can now boast the German Design Award in addition to the 2021 Red Dot Award. Storcks Gravelbike Grix.2 also won the award. The bike manufacturer Storck from the Taunus region was also successful with e-bikes: in addition to the E-Mountainbike e:adrenalin.2 SRS, the two urban e-bikes and e-trekking bikes erde.1 and erde.2 from the e:Raddar model range were also recognised for their design.

Product design history at Storck Bikes

The latest five awards also mark the achievement of the goal that brand and company founder Markus Storck set himself in the mid-nineties of the last century. Storck, who was denied the professional cycling career he had aspired to for health reasons, soon discovered product design as a new passion that could be ideally combined with his family and professional roots in the world of cycling. When the still young Storck brand was honoured with the Red Dot Award for successful product design for the first time in 1997 for the Adrenalin mountain bike, there were signs that Markus Storck's particular passion and talent could bear fruit.

Exhibited in the museum in New York

In the years that followed, one award followed the next. Some of Storck's products also earned him international recognition, and an extremely lightweight carbon crank is on display at the National Design Museum in New York. Storck's ambition as a designer, however, did not stop at the boundaries of the bicycle world: the 58-year-old has left his mark on sports car design and as co-designer of the company headquarters in Idstein in the Taunus region, which was honoured with an architecture award for design.

Nevertheless, Markus Storck does not consider himself to have reached his goal, given the round figure of 100 design awards. Product design that brings function and form into an ever new, timeless appearance continues to drive the entrepreneur, who is recognised by those around him as having a certain restlessness. "Now it's time for the next 100," says Markus Storck with a grin.