Oakley and Meta have announced a collaboration to bring a new category of AI sports eyewear to the market. The Oakley Meta eyewear combines Oakley's signature design with Meta's technology. According to the manufacturer, the glasses are designed to provide information about physical performance and help share sporting successes. The new product line will be presented as part of a global campaign featuring Team Oakley athletes such as Kylian Mbappé and Patrick Mahomes. Caio Amato, Global President of Oakley, explains: "Together with Meta, we are pushing the boundaries of reality - it's not just about enhancing performance, it's about expanding human potential like never before."
Technical features of the Oakley Meta HSTN
The first model in the new line is called Oakley Meta HSTN and combines a striking design with state-of-the-art technology. The glasses have an integrated camera that allows users to film hands-free and share their perspective. Powerful open-ear speakers are also integrated into the frame. According to the manufacturer, the battery life is up to eight hours with typical use. An included charging case is said to provide up to 48 hours of additional charging time. The camera records videos in Ultra HD 3K resolution, which means higher image quality than Full HD (1080p).
AI functions and possible applications
A key feature of the Oakley Meta HSTN is the integrated AI assistant Meta AI. This is designed to help athletes get the best out of their glasses. As an example, the manufacturer mentions the option of using voice commands to ask about current wind conditions in order to optimise the golf game. Hands-free recording and sharing of videos on social media should also be possible via voice control. According to Oakley, the AI assistant can answer a variety of questions, such as training optimisation or surfing conditions.
Oakley Meta HSTN: design variants and availability
The Oakley Meta HSTN is available in six different colour and lens combinations. Some variants are equipped with Oakley PRIZM lens technology. This is designed to improve vision and increase contrast in changing light conditions. There will also be a special limited edition at market launch that honours 50 years of Oakley design. This version features gold accents and 24-carat PRIZM Polar lenses. Pre-orders for the limited edition of the Oakley Meta HSTN will be possible from 11 July 2025. The regular sales launch is planned for late summer 2025. The glasses will initially be available in 15 countries, including the USA, Canada, the UK, Germany and Australia. According to the manufacturer, expansion to other markets such as Mexico, India and the United Arab Emirates is planned for the end of 2025.
Marketing campaign with top athletes
To promote the new product line, Oakley has launched a global campaign featuring elite athletes from Team Oakley. The campaign features surfer Gabriel Medina, skateboarders Ishod Wair and Boo Johnson and golfer J.R. Smith, among others. The campaign is intended to demonstrate the many different ways in which the glasses can be used in various sports. Oakley is also planning to present the Meta HSTN at major sporting events, starting with Fanatics Fest from 20 to 22 June and UFC International Fight Week from 25 to 27 June 2025.
Classification and outlook
The cooperation between Oakley and Meta marks an important step in the development of wearables for the sports sector. Rocco Basilico, Chief Wearables Officer at EssilorLuxottica, Oakley's parent company, sees this as "a bold new stage in our wearables development". The partnership is part of a comprehensive multi-brand and multi-technology strategy with the aim of creating a connected eyewear category for different lifestyles and areas of application. Alex Himel, VP of Wearables at Meta, emphasises the years of collaboration between the teams to understand the needs of athletes. He announces: "We can't wait to offer new experiences that integrate perfectly into their everyday lives, both on and off the field."
