TV ratings for the Tour de France
Although the average number of viewers fell slightly compared to 2022, the average market share improved (11.6 per cent - previous year 11.1 per cent). As ARD began broadcasting two hours earlier each day this year, the ratings are only comparable to a limited extent. Eurosport also reported positive figures with a market share of 3.0 per cent and an average of 0.28 million viewers per stage. ARD reached the most viewers with the transmission of stage 9 to the Puy de Dome (2.02 million) and stage 21 to Paris (2.32 million).
There was also great interest in the digital offering: the ARD live streams from the tour were used around 6 million times in total. 8.4 million videos were viewed on YouTube, 11 million on Instagram and 6 million on TikTok. The following figures show just how much cycling enthusiasm there is in France: the TV channel France 2 reported a peak market share of 60 per cent. 42.5 million French people watched at least one minute of the Tour de France.
The Tour de France Femmes was watched by an average of 2 million viewers in France. In Germany, the tour was overshadowed by the Women's World Cup: 10.4 million viewers watched the match between Germany and Nigeria. Viewing figures for the Tour de France Femmes on ONE averaged 0.169 million viewers and a market share of 1.5 per cent.
