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Special jersey for the Tour de FranceVisma | Lease a Bike unveils new Tour jersey in spectacular video

Maik Schröder

 · 21.06.2024

Visma | Lease a Bike has presented a special jersey for the Tour de France 2024 - spectacular in the video.
Photo: Visma /Lease a Bike
Visma | Lease a Bike has unveiled a special jersey for this year's Tour de France: With the new design, the team around superstar Jonas Vingegaard pays homage to the renaissance that started in the Tuscan city of Florence - where the Tour de France 2024 will also start. The new special jersey was presented in a spectacular video.

Visma | Lease a Bike has presented a special jersey for the Tour de France 2024. The Dutch racing team led by Jonas Vingegaard, Wout van Aert & Co. will be riding in a blue jersey this year instead of the usual black and yellow one.

The defending champion's new special jersey: Jonas Vingegaard and his team Visma | Lease a Bike will start the Tour in Florence on 28 June wearing this jersey in honour of the Renaissance.Photo: Visma / Lease a BikeThe defending champion's new special jersey: Jonas Vingegaard and his team Visma | Lease a Bike will start the Tour in Florence on 28 June wearing this jersey in honour of the Renaissance.

>> Defending champion at the start: Jonas Vingegaard rides Tour de France 2024

New Visma | Lease a Bike special jersey spectacularly presented

The jersey from clothing partner AGU was unveiled in a special form in a 3D animated video. It shows the riders of Team Visma | Lease a Bike at iconic locations in Florence, which were designed in the style of the Renaissance using 3D technology.

The video shows how the shell of the stone sculptures slowly breaks and the new special jersey is revealed under the façade. This animation is presumably intended to symbolise the power of the new jersey. The team will certainly be able to use some of it at the Tour de France 2024, which starts on 29 June.

>> Tour de France 2024:The route and all stages at a glance

Richard Plugge, CEO of Team Visma | Lease a Bike, said: "With this beautiful cycling jersey, we not only honour this historic time and the beautiful city and region, but it also symbolises our commitment to innovation and renewal. This commitment extends to both our team and our collaboration with partners."

The Cervélo team bikes also feature the Renaissance design...

The team's Cervélo racing bikes were also repaintedPhoto: Visma / Lease a BikeThe team's Cervélo racing bikes were also repainted

The new cycling jersey will be worn for the first time on the first stage of the Tour de France 2024 in Florence, where Team Visma | Lease a Bike will be racing with Jonas Vingegaard to win the world's most important cycling race for the third time in a row.

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Maik Schröder

Maik Schröder was born in East Westphalia and prefers to ride through the countryside on his gravel bike. The tour can also include a culinary stop to fortify himself for the next few kilometres. Even if there are few metres of altitude to conquer in the flatlands, he has the ambitious goal of completing a Transalp one day. As online editor, he is responsible for creating digital editorial content such as news reports, new products and event coverage.

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