Reversed jersey: Lotto-Intermarché with reversed jersey in France, Poland and Portugal

The WorldTour team Lotto-Intermarché has announced a special visual change for the 2026 season. The riders will compete in all races in France, Poland and Portugal with an upside-down jersey design. The premiere of the new look will take place next weekend at the Grand Prix La Marseillaise. The aim of this measure is to increase the visibility of the Intermarché brand in these strategically important markets for the sponsor. The initiative affects both the men's and women's teams, while the official team name Lotto-Intermarché remains unchanged. The reversed jersey will be used in all races in these countries, including the Volta ao Algarve in mid-February and the Tour de France in July.

>> Interview Franziska Koch: The German road cycling champion finally wants her own successes

>> Customised production: These are the tools from Remco Evenepoel

>> The best race all-rounders on test: The Specialized S-Works Tarmac SL 8

>> Reserve LRS with Tune hubs: New road bike wheels: aerodynamic, stiff, light

Focus on strategic markets

The decision to wear a reversed jersey in selected countries emphasises the team's international focus and the close cooperation with the title sponsor. "These markets are of great importance to our sponsor Intermarché. The team will wear the upside-down jersey at all races in France, Poland and Portugal, starting with the Grand Prix La Marseillaise this weekend, followed by the Volta ao Algarve in mid-February and the Tour de France in July," explains Jean-François Bourlart, General Manager of Lotto-Intermarché. The team boss is confident that the riders will be proud to show off the new jersey: "I am convinced that our team, including our talented French neo-pro Matys Grisel, will wear this beautiful jersey with pride from this weekend and throughout the season."

Different jersey - same ambitions

In the announcement, Lotto-Intermarché emphasises the international focus and the shared commitment to solidarity and proximity that the team shares with its title sponsor. By reversing the traditional jersey design, the team aims to increase Intermarché's visibility while celebrating the close collaboration at the heart of the project, both in sporting and commercial terms. Although the look will be different in the selected countries, the fundamentals remain the same: the same riders, the same ambitions and the same team spirit - now with even greater impact on the international stage.

Continuity despite a new look

Despite the visual change, the official name of the team remains Lotto-Intermarché. This decision emphasises that the initiative is primarily a measure to increase visibility and not a fundamental realignment of the team. The reversal of the jersey design only affects the look, while all other aspects of the team remain constant. The team will continue to compete with the same riders and pursue the same sporting goals. The change to the jersey design should therefore be seen as a complementary measure intended to strengthen the presence of the team and its sponsor in strategically important markets without fundamentally changing the team's identity.