The newly formed cycling team Lotto-Intermarché has unveiled its jersey for the upcoming 2026 season. The merger of the two Belgian teams Lotto Cycling Team and Intermarché - Wanty is visualised by a striking red and black design with a special fingerprint pattern.
After months of intensive preparations behind the scenes, the newly formed Lotto-Intermarché cycling team has now also unveiled its visual identity. The merger of the two traditional Belgian teams Lotto Cycling Team and Intermarché-Wanty, which was officially completed on 1 January 2026, has been given a striking look with the new jersey. The design is dominated by the brand colours of both main sponsors: Red and black characterise the appearance of the jersey, which gains additional character thanks to a special fingerprint pattern. This special visual feature was not chosen at random, but symbolises the unique DNA of the new team, which has emerged from two Belgian teams, each with its own history, expertise and personnel structure. The new team identity is based on the motto "#RisingTogether", which emphasises the shared ambition to grow together and achieve success in the WorldTour. The production of the team's equipment is in the hands of Belgian manufacturer Vermarc, which has been a partner of the Lotto Cycling Team for 23 seasons and will remain on board for the new project.
Proven partnership with Vermarc
The decision to continue working with Vermarc as a supplier emphasises the continuity that is to be maintained despite the merger. The long-standing partnership with the Lotto Cycling Team will now be continued in the new constellation. Lotto-Intermarché worked with the creative agency SportPlus Media on the design and creative campaign for the presentation of the new jersey. At the presentation, riders such as Arnaud De Lie, Taco van der Hoorn, Lea Lin Teutenberg, Jenno Berckmoes, Marieke Meert and Huub Artz appeared in the new team kit. The Lotto-Groupe Wanty development team was also presented with Wouter Toussaint and Mauro Cuylits.
The new jersey represents the philosophy and ambitions of the merged team. The fingerprint as a central design element symbolises the uniqueness of the new project. Each fingerprint is unmistakable, just as the new Lotto-Intermarché team wants to develop its own unique identity. The choice of colours red and black combines the corporate identities of both main sponsors and creates a recognisable look in the peloton.
Leon Weidner
Working student
