Christian Frommert probably experienced the most difficult hours of his professional career on 30 June 2006 in Strasbourg. At the side of Jan Ullrich, who at that moment seemed to be out of it, the then Head of Sponsoring Communications at Deutsche Telekom had to announce the suspension of the German cycling star. In front of the assembled world cycling press and countless tabloid media, Frommert had to announce that Jan Ullrich was involved in the doping scandal surrounding the Spanish doctor Eufemiano Fuentes, which had come to light in the course of the "Operacion Puerto" investigation.
Christian Frommert once responsible for communications at T-Mobile Cycling Team
Frommert, a sports and business journalist, previously worked at Druck- und Verlagshaus Frankfurt am Main GmbH for 15 years. From 2005 to the end of 2008, he was head of sponsorship communications at Deutsche Telekom AG, where he was also responsible for the cycling team. After the end of Telekom's involvement in cycling, Christian Frommert was hardly ever in the public eye. This changed with the publication of an autobiographical book in which Frommert, who grew up in Bürstadt, Hesse, made his anorexia public.
As an independent communications consultant, he worked for the German national football team and Oliver Bierhoff, among others; in December 2013, he took over the position of Communications and Media Director at Bundesliga football club TSG Hoffenheim. In August 2024, it became public that Frommert was suffering from cancer. Born in Worms, he died as a result of the disease on 4 February 2025, a few days after his 58th birthday.
Thomas Musch
Publisher
