Greg LeMond was one of the greats of cycling; the American from Lakewood won the Tour de France three times (1986, 1989, 1990) and became world champion twice (1983 and 1989). He also modernised cycling in fundamental areas, unencumbered by European tradition: He was the first professional to focus his entire pre-season preparation on the Tour de France and subordinate all other races to it; he was the first cyclist to use a recumbent handlebar and with its help won the Tour '98 in the final time trial. And he was the first professional cyclist to collect more than one million marks a year.
Greg LeMond's heyday was around 20 years ago. The fans and amateur athletes who experienced the always friendly American live have grown correspondingly older - and are probably a little more demanding, a little more comfort-conscious and perhaps also a little more generous when it comes to the hobby. In this respect, it seems logical that the Trek Group, which has owned the brand rights since 1996, is gearing the concept towards precisely this target group for the relaunch of the LeMond racers on the German market: A melodious name, a sophisticated look, a loving finish and a comfortable seating position appeal to sports enthusiasts who are looking for something refined and sophisticated.
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