The multiple Dutch cycling world champion Marianne Vos has presented a project that aims to promote women's cycling. "Strongher" offers information about women's cycling on the internet and aims to connect female cyclists via an app.
"The time has come to put women's cycling more centre stage and close the gap with men," explained Vos in London. In collaboration with other professional female riders and Shimano, she developed a platform on which female riders worldwide can exchange information about cycling. An app also makes it possible to communicate with female riders and arrange to cycle together. Shimano will use the Strongher platform to target female customers.
Anyone interested can find out about events and news in women's cycling on the homepage: http://www.strongher.cc.
