The company bike provider Lease a Bike is launching a new programme for cycling enthusiasts with the Cycling Club. The aim is to prepare participants for the ADAC Cyclassics 2025 in Hamburg. The programme is open to beginners and experienced riders aged 18 and over. Interested parties can apply until 15 March 2025 and the selected participants will receive a Cervélo racing bike worth 3,000 euros as well as racing cycling equipment including a jersey, bib shorts, gloves and socks. They will also benefit from coaching sessions with professionals from the Visma | Lease a Bike team. The focus is on nutrition, road cycling and race preparation. The training sessions take place both digitally and on site. Participants receive nutritional support from the Food Coach app.
Preparation for the ADAC Cyclassics
From April to August 2025, the participants will be preparing intensively for the ADAC Cyclassics. On 17 August 2025 the race in Hamburg is then on the programme. The participants will complete the 100-kilometre route and, according to the organisers, will receive VIP support as well as a meet-and-greet with the Team Visma | Lease a Bike. During the preparation phase, participants are required to report on their progress on social media on a weekly basis. Lease a Bike would like to document the participants' journey up to the Cyclassics and present it on its own channels. To this end, participants must provide photos, videos and statements.
Requirements for the participants
Participants are expected to publish weekly posts on Instagram, LinkedIn and Strava. They should also be prepared to share the content they create and take part in photo shoots or interviews. According to the organisers, a large social media reach is not required, but participants should feel comfortable with a public presence on social media and creating content.
Lease a Bike Club - Application and selection
Interested parties can apply for the Cycling Club using an application form. In addition to written information, applicants have the option of submitting a short application video. The video should answer questions such as: Why do you want to become a Lease a Bike ambassador? What unique qualities or experiences do you bring to the table? What would you like to achieve in the course of your participation? How do you feel about promoting Lease a Bike and inspiring others to start cycling? Once selected, participants will be provided with the Cervélo road bike, equipment and access to the Food Coach app. They will also get to know the other Cycling Club participants.
Kristian Bauer
Editor
