Thanks to a financially strong background from the United Arab Emirates, the app is free of charge. That alone is likely to generate a lot of interest. Meanwhile, some of the competition charges high monthly fees, which puts many trainers off. However, MyWhoosh's marketing also includes organising the official UCI World Championships in e-sports cycling on the platform. MyWhoosh has signed a contract with the UCI, which means that the World Championships will be held exclusively on the platform from the Emirates from 2024-2026. The latest version also boasts a particularly uncomplicated set-up, revised graphics in the virtual world, offline mode and improved training plans.
Great advertising faces
With UAE Team Emirates - XRG, the platform also has the currently most successful team on its side. The platform's logo can be seen on the shorts of the team, which has achieved a record number of victories this season. MyWhoosh regularly organises events where fans can take a ride on the platform together with top star Tadej Pogačar, among others.
The most important information about Zwift membership
- Costs: free of charge
- Membership: Individual membership
Jan Timmermann
Editor
