New Pogačar tyreIs Continental following an AI trend here?

Maik Schröder

 · 20.10.2026

New Pogačar tyre: Is Continental following an AI trend here?Photo: Continental
New Pogačar tyre: Is Continental following an AI trend here?
​Continental is releasing the Grand Prix 5000 S TR as a limited-edition Pogačar Collector’s Edition. The tubeless-ready road tyre comes in size 30-622 with special labels and a ‘Pogi’ collectable figurine. This is reminiscent of an AI trend from last year.

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Is Continental following an AI trend with the Pogacar special edition of the Grand Prix 5000 S TR? Action figures, which were particularly popular collectables in the 1980s and 1990s, enjoyed a renaissance in 2025 when the trend for AI action figures took off. Now, about a year later, there’s a collectable figure of the Slovenian star to go with the tyre. Has Continental taken its inspiration from this trend? It’s certainly a nice extra for fans.

​A special design rather than the announced technical change

​The collaboration with Tadej Pogačar is particularly evident in the design: as well as its own ‘Pogi’ logo, the tyre features, according to Continental, hundreds of small Pogačar logos within the ‘Grand Prix 5000 S-TR’ lettering.

In terms of features, Continental lists the technologies familiar from the standard model: the BlackChili rubber compound, the Vectran Breaker as a puncture-protection insert, as well as Active Comfort and Lazer Grip. The manufacturer has not announced any technical changes compared with the standard GP 5000 S TR. Consequently, no additional benefits in terms of rolling resistance, grip or puncture protection can be inferred from this special edition.

Special edition for the ‘Share the Road’ campaign

The edition forms part of Continental’s ‘Share the Road’ campaign. It aims to promote greater consideration and respectful coexistence on the roads. The campaign’s ambassador is ‘Pogi’, a character developed in collaboration with Pogačar, who also features in animated short stories.

A collectable figure is included in every pack. Continental points out that this is not a toy.

Features and technical specifications

  • Model: Continental Grand Prix 5000 S TR Pogačar Collector’s Edition
  • Tyre size: 30-622, equivalent to 700 × 30C
  • Weight: 300 grams
  • Colour: Black/Black with special Pogačar labels
  • Rubber compound: BlackChili
  • Puncture-resistant insert: Vectran Breaker
  • Other technologies: Active Comfort and Lazer Grip
  • Type: Tubeless Ready
  • Rim compatibility: according to Continental, also suitable for hookless rims
  • Contents: one tyre and an exclusive ‘Pogi’ collectable figure

Price and availability

  • Price (RRP): 109.95 euros per pack
  • Available from 20 October 2026

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Maik Schröder was born in East Westphalia and prefers to ride through the countryside on his gravel bike. The tour can also include a culinary stop to fortify himself for the next few kilometres. Even if there are few metres of altitude to conquer in the flatlands, he has the ambitious goal of completing a Transalp one day. As online editor, he is responsible for creating digital editorial content such as news reports, new products and event coverage.

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