Stefan Frey
· 27.04.2026
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For cyclists, the rapid change from glaring sunlight to shady passages is like suddenly switching off the lights. Potholes disappear, the road becomes a dark grey, washed-out carpet and the front wheel finds its own way. This is exactly where Adidas comes in with the new Powervizn Lens System to.
The centrepiece of the new technology, which is now being used in all Adidas sports eyewear, is the so-called High Contrast (HC) technology. The idea behind it: Certain colour spectra are filtered in such a way that structures in the terrain - whether on asphalt, loose trail surfaces or in the snow - stand out more clearly. For us bikers, this means that we recognise the edge of the root earlier and can steer the bend more precisely.
This is combined with a precise mirror coatingwhich not only looks casual, but is also designed to minimise glare from reflective surfaces (wet asphalt, puddles of water).
Every high-end product has to prove itself in tough everyday cycling conditions. Here is our assessment of the Powervizn system:
Adidas is taking on the heavyweights of the optical industry with Powervizn. Anyone looking for alternatives should take a look at these technologies:
Adidas Sport Eyewear is making a huge leap forward with Powervizn. The combination of protective coating and contrast optimisation is exactly what we need on technical sections. If the lenses deliver what the key facts promise, 2026 could be a year of clear lines.

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